Within – Channeling the Guest Experience

Market Reach

Market reach as outlined below is calculated as follows:
Number of hotels in network	10	25	50	100
Average number of rooms per hotel	460	421	387	357
Average occupancy rate	82%	82%	82%	82%

Viewership per room	1/day	1/day	1/day	1/day
Gross impressions per year	4.1 million	10.1 million	18.5 million	34.2 million