Within – Channeling the Guest Experience

WITHIN THE AUDIENCE

Within™ appeals to affluent consumers at a time when they are seeking information to increase the value of their experience. Advertisers benefit from a unique narrowcasting opportunity – Within brings together the highest-end hotels and luxury travelers to create the only in-hotel medium that optimizes reach and minimizes audience waste.

What sets Within apart from traditional advertising media is our focus on the quality of our programs and the brand-appropriate relationship between the hotel, the consumer and the advertiser. This unique approach enables us to deliver a rich, engaging media environment and most importantly, a valuable high-end niche audience.

WITHIN HOTEL NETWORK DEMOGRAPHICS

OVERALL: Wealthy, well-educated, influential

AVERAGE NET WORTH: $3.07 million

AVERAGE ANNUAL INCOME: $337,500

AVERAGE AGE: 43.2 years

MALE: 60% FEMALE: 40%

TRAVEL FACTS: High-end travelers represent 3% of the traveling public and 20% of travel expenditures

Viewer Profile

ADVERTISERS REALIZE DISTINCTLY UNIQUE BENEFITS THROUGH OUR EXCLUSIVE NETWORK:

Effective Reach – Within efficiently captures an audience that is the most difficult and expensive for advertisers to penetrate.

Enriched Media – Full audio/video presentation or demonstration affords a more compelling sales and marketing tool than print media.

Prominence – Within is actively promoted by the hotel and is typically the first program to appear when the TV is turned on.

Engaged Viewers – Guests are interested because they intuitively understand how first-hand knowledge will enhance the value of their experience.

Unique Format – Each Within program is customized for the specific host; therefore, advertisers have more flexibility in how they present their message.

Effective Return – Within is narrowcast to the audience that luxury advertisers want to reach most; consumers who seek to acquire the very best.